Marketing Management FETAC Level 6

Duration: 3 days
No. Of Participants: 10 (maximum)
Certification: A FETAC level 6 Certificate will be awarded to each successful participant on this course

Course Objective:

The module is designed to enable learners to analyse, evaluate and critically apply the principles and practices of marketing in a work place context.

Candidate Requirement:

Leaving Certificate or equivalent qualifications and/or relevant life and work experiences.

Course Content:

Day 1 : Marketing Concepts & Marketing Environment

• Outline the marketing concept
• Difference between business to business and business to consumer marketing
• Differentiate between push pull and product service marketing
• Define between micro and macro marketing environment
• Conduct internal and external analysis of organisations using SWOT or PESTLE or Porters 5 Force Analysis

Day 2 : Strategies in Marketing

• Explain how organisational and consumer markets are differentiated
• Review positioning strategies for organisations
• Importance of value chain for competitive analysis

Day 3 : The Marketing Mix & Global and Ethical Issues

• 4 Product Analysis for the marketing mix
• Evaluate pricing strategies and their effect on marketing mix
• Evaluate types of distribution channels and which suits what business
• Tailored local marketing approach versus global marketing strategy
• Corporate social responsibility and current ethical thinking

Assessment

Two Assignments 60%; Exam 40%